How to Measure Your Brand

How to Measure Your Brand

Brand Building

By Jennifer Holland, Certified Brand Strategist, Holland People+Brands Successful companies track performance. They create success metrics to see weekly, monthly and quarterly trends. This kind of visibility in a business is often referred to as KPI’s, or key performance indicators. These KPI’s create a snapshot in time, as well as positive or negative trends.   […]

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Online Branding: Think Before You Post

Online Branding: Think Before You Post

Brand Building

By Jennifer Holland, Certified Brand Strategist, Holland People+Brands “Nearly all men can stand adversity, but if you want to test a man’s character, give him power.” — Abraham Lincoln   Social media gives people power. Anyone with a social media account has immediate influence and authority, whether it’s earned or not. An online presence creates […]

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The Search for the Authentic Brand

The Search for the Authentic Brand

Brand Building

By Jennifer Holland, Certified Brand Strategist, Holland People+Brands For the growth-oriented entrepreneur, it can seem overwhelming to create a new brand or to consider a rebrand. Yet, for the visionary who perseveres, the results can be life altering for the business. Identifying the brand at the core—at its molecular level—and bringing it to life within […]

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