Online Branding: Think Before You Post

Online Branding: Think Before You Post

Brand Building

By Jennifer Holland, Certified Brand Strategist, Holland People+Brands “Nearly all men can stand adversity, but if you want to test a man’s character, give him power.” — Abraham Lincoln   Social media gives people power. Anyone with a social media account has immediate influence and authority, whether it’s earned or not. An online presence creates […]

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The Search for the Authentic Brand

The Search for the Authentic Brand

Brand Building

By Jennifer Holland, Certified Brand Strategist, Holland People+Brands For the growth-oriented entrepreneur, it can seem overwhelming to create a new brand or to consider a rebrand. Yet, for the visionary who perseveres, the results can be life altering for the business. Identifying the brand at the core—at its molecular level—and bringing it to life within […]

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Branducation: Branding and Higher Ed

Branducation: Branding and Higher Ed

Brand Building

  Just as business leaders often obsess about their company’s brand reputation, leaders in the education sector are understandably concerned about their school’s perceived image and value. But they don’t manage their brand as a strategic asset, often relegating this powerful commodity to marketing. BIG MISTAKE! If the brand doesn’t start with the president and […]

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